WE MAKE CLOTHES YOU ACTUALLY WEAR
Relaxed cuts, everyday comfort, sizes XS–2XL.
ABOUT UNLIM
UNLIM started with a simple idea: clothes should work as hard as the people wearing them.
We design relaxed, oversized pieces: wide-leg denim, easy tailoring, tracksuits that hold their shape - built around how people actually dress, not how a lookbook says they should.
Rather than chasing a new trend every few weeks, we keep collections small and focused: pieces that still make sense next season, and the one after that.
For us, style isn't about having more. It's about choosing well.
WHAT WE BELIEVE IN
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Beyond the Season
Styles we'd still reach for a year from now.
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Considered Cuts
Every piece is drafted around proportion and drape, not just size.
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Effortless Wear
Clothes that look put together with zero effort in the morning.
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Built to Repeat
Pieces designed to work with what's already in your wardrobe.
OUR MISSION
A good cut shouldn't cost a fortune, and comfortable shouldn't mean careless. We work to make pieces that hold their shape, fit real bodies and stay in your rotation long after the season ends.
RELAXED · OVERSIZED · EVERYDAY · UNAPOLOGETIC · UNLIM
WHAT WE MAKE
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Denim
Wide-leg, flared, ripped. The jeans you reach for first.
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Tailoring
Pleated trousers with a relaxed drape. Office-ready, not office-stiff.
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Tracksuits
Zip-up sets that look intentional, not like you gave up.
HOW WE THINK ABOUT FIT
Oversized doesn't mean shapeless. Dropped shoulders that stay put, waistbands that hold, hems that fall clean. Our size guide lists real body measurements, not garment measurements, so you can compare them with your own before you order.
Every product page has a size guide. If you are between sizes, email us at info@unlimshop.com and we will help you choose.
WORK WITH US
We collaborate with creators who have their own point of view. If that's you, tell us about yourself, we're always looking.
Send us a short note with links to your content and what you like about UNLIM. We read every message and reply within 1 to 2 business days.
SHOP NEW IN
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Maya Black Bow Tracksuit
Regular price £69.95 GBPRegular priceSale price £69.95 GBP -
Chloe Yellow Zip Tracksuit
Regular price £69.95 GBPRegular priceSale price £69.95 GBP -
Clara Lace Ruffled Blouse
Regular price £59.95 GBPRegular priceSale price £59.95 GBP -
Elodie White Peplum Blouse
Regular price £59.95 GBPRegular priceSale price £59.95 GBP